Steps to Marketing your Website

Most people spend months developing their websites, pay a lot of dollars to put it together then sit back in cyberspace without generating new leads, and this is an amazing scenario. If you hire salespersons for your business and they fail to perform then what are you supposed to do? The following tweaks can help you make your website to give more bang for your buck.

Collect contact information

contact

When you meet potential new clients within the first few seconds, they whip their wallets out, hold up their checkbooks and yell about the thing they want to buy. It takes multiple contacts to entice somebody to give you their hard earned money in real life. How can you contact them when you do not even know them? Using the prime cyber real estate to help convince your guests to give their names as well as email addresses willingly. Call the web person and tell them to place sign-up forms on your homepage.

Make the site load faster

If you have a lot of rotating graphics, flashing buttons or worse and still have cool flash intros that guard access to the website. You can get a place for all these stuff in online, but it is never on your website. Most people only wait for some seconds for the website to display on the screen. If this does not work, they get to move on never to come back. Unless graphics communicate important points about your services or products, then get rid of them.

Use effective page titles

Unless you are trying to compete with the likes of Harry Potter open web pages with headlines which entice visitors to take their time to read. Your marketing material needs to communicate your message. Do not make the people guess what they will be reading as they will not take that time. Say it in the simplest possible language. Look at the website to see if each page has an effective headline.

Do not hide the goodies

donothidegoodiesWhat is in for me today has become a popular cliché, but it may not be true. Your web visitors will want to know how they will solve their problems and if you will help them do that. Avoid hiding this stuff where nobody will be able to find them. Highlight the benefits of your services and products offers. Make it easy for them to find the informative articles. Allow the clients to download the case studies on the website. Provide links to the resources and make yourself useful. This way the clients will reward you with the business.