Joan McGhee, Author at Aladdin’s Project

Why Your Small Business Needs to Be on Social Media

12/05/2022 Joan McGheesmall business, social media

If you’re a small business owner, you may be wondering if social media is worth your time. The answer is absolutely yes. Social media can help you reach new customers, connect with existing customers, and create a powerful brand presence.

In this article, we’ll discuss the many benefits of social media for small businesses and give tips on getting started.

Helps You Reach a Larger Audience

You can use targeted ad campaigns to reach potential customers who are interested in your products or services. This is especially important for small businesses since they may not have the budget to target potential customers through more traditional forms of advertising. Social media also allows you to get your products or services in front of people who may never have heard of them before.

Allows You to Connect With Existing Customers

With social media, you can respond to inquiries more quickly and easily. You can also post helpful tips, advice, or updates about your products and services that customers may find valuable. This helps create more of a personal connection between you and your customers, which can help build loyalty and trust.

Builds Stronger Customer Relationships

Social media is an excellent way to build relationships with existing customers. You can use it to thank customers for their business, answer questions, and show off new products or services. This helps create a strong bond between you and your customers that increases the chances of them coming back for more.

Helps You Tell Your Brand’s Story

Social media is also a great tool to help tell your brand’s story. You can use it to showcase who you are, what makes you unique, and why people should choose you over other businesses. This helps create a memorable brand image that can be used to attract more customers.

Provides You With Valuable Insights

Analytics tools are often built into social media platforms, allowing you to track how many people are viewing your posts and interacting with them. This information can be invaluable in helping you make decisions about how to improve your marketing strategy.

Tips on Getting Started With Social Media

If you’re new to social media, here are a few tips to get started:

-Choose the right platform that best suits your business needs.

-Create a content calendar and stick to it.

-Create engaging content that encourages people to interact with your posts.

-Engage with followers and respond to their comments.

-Track your progress using analytics tools.

Social media can be a great asset for small businesses. When used correctly, it can help you reach new customers, connect with existing customers, and create a strong brand presence. So, what are you waiting for? Start using social media today!…

Digital Marketing

Understanding the Benefits of Video Advertising

07/04/202006/17/2021 Joan McGheeMarketing, video

Videos have been around for about a century now. Moreover, a lot of advertisers have been using this form of entertainment to reach buyers. When you look at history, there are many benefits of video advertising. However, a lot of advertisers are still not sure whether they should use this form of advertisement to reach out to buyers. You can check this website url to learn more about video advertising. The following are the top reasons you should give it a try.

Video Has a Large audience

It is no surprise that video is where a lot of people are hanging out. You should note that the second largest search engine is YouTube. Recent studies have shown that millennials love YouTube over traditional television. However, you may be surprised to note that it is not only millennials who watch videos online. Therefore, the best option is to go where people are.

Video is Easy to Share and Digest

As you know, people are quite lazy. Video is quite easy to digest, as it does not need reading words. Since video eliminates a lot of action, it does get traction, which equals to an exposure that increases sales. Also, since a lot of people like watching videos, it is a great sharing medium. A lot of social networks have their video platforms that make it easy to view videos. Therefore, videos are quite easy to re-post, retweet, or even plop into the message box.

Video Optimizes for the Handheld Devices

Recent studies have shown that the internet and things associated with it have become mobile-driven. The good thing is that videos translate easily to smartphones and other mobile devices. This saves money and time in the production process. Ideally, marketers win when they spend minimal time thinking about assets and more when they execute the strategy.

Passes the Message Across

The truth is that video is a great medium for passing information within a short period. That is because it has the ability to tell a story and capturing the viewer’s attention span.

New Technologies Make It Great

Due to the programmatic way of digital advertising, marketers can be slow to dip their toes into a video game as they are concerned about brand safety. Fortunately, technology keeps evolving to do away with your worries. Thus, if you cannot afford an expensive commercial, that is not a reason to steer to avoid video advertising.…

Digital Marketing

Benefits of Google AdWords

10/11/201903/02/2024 Joan McGheegoogle adwords

As a start-up business owner, one of your goals is to make a buzz so that your potential clients will find out about what you’re offering. Digital marketing is your best bet if you want to attain such a feat. After all, people these days browse the internet if they’re looking for something.

However, choosing the right digital marketing strategy might be challenging, given the fact that there’s a lot of digital marketing strategies out there.

With Google being the most used search engine, you should consider utilizing Google AdWords. For starters, advertisers who utilize Google AdWords can post their ads on Google Search Engine Pages as well as other Google-owned platforms such as YouTube. Moreover, your ads will also be seen on websites that participate in the Google AdWords program. If you want to find out more about this digital marketing strategy, then get in touch with an adwords Sunshine Coast expert. Read on as we highlight the benefits of using Google AdWords.

Brand Awareness

For starters, Google AdWords is one of the best ways to tell people about your brand. What’s great about Google AdWords is that you’ll be reaching people who have shown interest in your nature of business.

Faster Than SEO

When talking about digital marketing, one of the first strategies that will come to mind is search engine optimization. Utilizing SEO is good because this digital marketing strategy also delivers good results. However, many do not realize that Google AdWords delivers results faster than SEO. With the right strategy, Google Adwords can deliver results almost instantly.

Note though that digital marketing experts recommend utilizing both SEO as well as Google AdWords because the long term benefits of search engine optimization could not be understated.

Monitoring Is Easy

One more significant benefit of Google AdWords is that monitoring your progress is not that difficult. Unlike other forms of digital marketing, you’ll have access to tools that will help you easily monitor your progress. For instance, you will find out which keyword generated the most traffic to your website.

Moreover, you will know how much it cost you per lead. Knowing what’s happening to your campaign is very important because it will allow you to make some changes to it.

Reach Targeted People

With Google Adwords, you’re not just sending messages to anyone. Instead, your ads will reach targeted people. As mentioned above, you’ll be reaching people who have shown interest in your nature of business. For instance, if you’re posting an ad about your plumbing company, those searching for plumbing-related topics will likely see your ad. In short, this digital marketing strategy is not a waste of time.…

Digital Marketing

Tips for Choosing the Right Digital Marketing Agency

10/10/201902/02/2021 Joan McGheeMarketing, marketing agency

Business owners who want to increase the production of goods and services and cope with their competitors should outsource the services of digital marketing agencies. Most of these agencies use social media platforms to improve the visibility of their services and products. The use of the internet has led to an increase in the number of digital marketing companies.

Savage Global Marketing agency is one of the reputable digital marketing companies that connects business people and their customers.

Evaluate Your Marketing Plans and Goals

Business people should evaluate the goals they want to achieve before hiring marketing agencies. Remember that every business has its goals and ideas expected from various marketing strategies, and some of the digital marketing firms may not accomplish that. You should, therefore, evaluate your business goals and look for a company that can help you in achieving that.

Ask for Referrals

Asking for referrals is another effective way of finding a reputable digital marketing company. A right marketing firm should have a portfolio that enables people to views the testimonies of its past clits. Referrals can give one honest insight into the quality of services offered by a potential marketing agency.

Your Vision and Budget

Working with a budget ensures that one’s finances are always compact. Business people should set enough money to cater for their marketing strategies as well as other essential activities. Hiring a marketing agency that offers scalable and quality services can help you in achieving your dreams. Besides, the agency hired should be reliable and transparent when it comes to the billing of the services offered.

Marketing Experience Matters

Working with a team of experienced digital marketers is highly recommended. Business owners should organize some consultation sessions with potential digital marketing agencies to know about their level of experience. Essentially, you should look for a company that can do something significant to ensure that your business is growing. Try and find out the approaches being used by the potential company to market its customer’s products and services.

One can run a successful marketing campaign by choosing a digital marketing agency that has worked with other successful business firms and companies before. It is also vital t to consider the period that the company has been in this industry.…

SEO

Various Services Offered By SEO Professionals

06/18/201811/22/2023 Joan McGheebusiness, Digital Marketing, Marketing, SEO

If your business relies on the website, it is essential that you make use of the search engine optimization, SEO, strategy. Studies indicate that SEO increases traffic to your site by at least 30% while growing sales by a further 20%. Based on these figures, it is vital that you take advantage of a professional SEO Agency services in your business. The various services they offer include the following:

Web Designing

SEO professional will provide web design services that will increase traffic to your website. Further to this, the content they create will ensure that there is a very high conversion rate. They will try to come up with a site that is not only attractive but also informative. In most cases, you will work closely with the SEO professionals since your input on the web design is crucial.

SEO Quality Audits

The SEO professionals will carry out an audit which will help identify opportunities and threats that your search engine faces. The review may include the technical bit such as the infrastructure and other elements that may be a hindering generation of traffic to your website and subsequent conversion to sales. The audit once completed, should identify all the activities that will enhance your marketing and lay a contingency plan for any failure.

SEO Overall Strategy

Once the SEO audit is done, the professionals will formulate an SEO strategy. The purpose of the strategy is to detail what will be done at every implementation stage of the program. A good SEO strategy will detail the scope of the programme, the current and expected traffic levels, the competition that is expected in the market and finally, expected growth in technology.

Keyword Formulation and Copywriting

A lot of people tend to restrict SEO to keyword searches. The SEO professionals will shortlist the keywords, do the analysis of Google analytics, factor in suggestions given by the clients, do a survey of the clients and suppliers and other main stakeholders.

Having shortlisted the keywords, the SEO professionals will also do SEO copywriting. SEO copywriting is the process of inserting the keywords such that they come out naturally to be attractive to the search engines and the people visiting the sites. A copy that exists will be improved, so that optimization of the website is enhanced. It will, in turn, increase the ranking of the website which enhances the conversion rate.

Monitoring of Reviews

Every organization needs a system in place for monitoring the reviews made by clients. These reviews will help in making improvements that will significantly help in the ranking of the websites. The reviews need to be carefully filtration, and professional monitoring.

The SEO professionals will professionally monitor the reviews since they say a lot about the organization, services, and products they are offering. The client reviews can make or break the organization’s marketing.

Link building

This is also called off-page optimization. SEO professionals will create a link building strategy and campaign for your business. Carefully research on the cost of link building so that you can get value for your money.…

Web Design

Key Features of a Great Dental Website

05/25/201805/25/2018 Joan McGheeDental Web Design, dental website

A website plays a vital role in any business. If you have a dental clinic, you need a website that communicates the value of your business. Ideally, your site is the first thing that potential clients see when looking for dental services. Just having a website is not enough; you need to have a great website to match the expectations of your clients. Missing out features of a dental site means, they will have to what they want elsewhere. This article looks at critical attributes of a good dentist website.

About US Page

The About us page is one of the most important pages to have in a dental website. Ideally, as much as your site might have the right content on the services, potential clients need to know who you are, and your standing in the dental profession. As such, you need to share your credentials here, certifications, and awards. The idea here is to help them create a personal connection with you before scheduling an appointment.

Services Page

Once potential clients are comfortable with your credentials, they will undoubtedly visit the services page. On this page, you need to let them know about your area of specialty though most patients can tell it from the About Us page. When designing a service page, it is not just about listing every service you offer on a single page. Instead, provide them with the finer details and most importantly makes you do better than your competitors.

Location & Working Hours

You need to let your clients know where you are operated and your working hours. Most clients will be more than glad to see as it helps them plan their day and find a clinic that is convenient to them. Have an embedded map to let them know where you are located. On the other hand, besides just having your working hours, be clear about whether or not you offer emergency dental services.

Customer Testimonial page

Positive reviews and testimonials can be your greatest advertising tool. Most clients want to see what you have done and how well you do it. As such, you need to have a curated collection of reviews and testimonials left by previous clinics. Good reviews should not only have text but an image or even a video to make them look real.

Once you have these essential pages on your website, you need to see to it that the site is responsive and SEO friendly. The best way to go about this is to enlist the services of professionals who understand what it takes to have a Dental Web Design up and running.…

Advertisment

Reasons for Using Banner Stands for your Business

12/11/201701/29/2018 Joan McGheebanners, business, medium

If you want a business advertising medium which is easy and flexible to travel with or use then consider banner stands as an option. The following are reasons why businesses need to and do use these types of equipment for promotional, display and advertising needs.

Easy to use

The biggest draw of these type of equipment is the ease of use. Regardless of the one you choose, they will offer great benefit of being easy to use. Banner stands do not have any technical aspects to be learned before use. Each one of them usually comes with the step by step instruction on putting it up properly.

Quick setup and take down

Of all the choices of banner stands, the most involved type is the X banner, and it takes at most ten minutes to set up. After setting it up a few times, the time you take for setting it up to lessons. L banner stands consist of a back pole and a base. These banners are independent of the display, and they act as additional pieces to install for the banner to be upright, functional and complete.

The roll-up type is the least time-consuming banner stand to set up and it needs a few seconds to set up. When you purchase a banner with its relevant stand, then it will be installed onto the retractable way unless you specifically request for this not to be done. Additionally, if you purchase only the retractable stand for use with the existing banner, you have the banner installation to complete before using it. Most customers purchase banner combination to save money and have a ready to use advertising tool.

Long lasting

The lifespan of a banner stand varies greatly. Factors that affect this include how it is stored, the conditions in which it is used, how it is used and its overall treatment. For a longer lifespan, ensure they are not placed at the bottom of a pile of heavy materials when stored or when traveling. This will ensure the banners will not scratch, bend or warp.

Convenient traveling

The cost of banner stands, out of pocket is relatively inexpensive and towards the lower end of your advertising budget. The amount of use is also significant which makes it an excellent investment. They do not have to be stored so they will not incur additional storage costs. They also require no special maintenance procedures so they may be used many times and even have their graphics switched for a whole new look.

These are some of the reasons why your business needs to invest in banner stands for advertising.…

Website Marketing

Steps to Marketing your Website

11/27/201702/25/2022 Joan McGheeclients, products, website

Most people spend months developing their websites, pay a lot of dollars to put it together then sit back in cyberspace without generating new leads, and this is an amazing scenario. If you hire salespersons for your business and they fail to perform then what are you supposed to do? The following tweaks can help you make your website to give more bang for your buck.

Collect contact information

When you meet potential new clients within the first few seconds, they whip their wallets out, hold up their checkbooks and yell about the thing they want to buy. It takes multiple contacts to entice somebody to give you their hard earned money in real life. How can you contact them when you do not even know them? Using the prime cyber real estate to help convince your guests to give their names as well as email addresses willingly. Call the web person and tell them to place sign-up forms on your homepage.

Make the site load faster

If you have a lot of rotating graphics, flashing buttons or worse and still have cool flash intros that guard access to the website. You can get a place for all these stuff in online, but it is never on your website. Most people only wait for some seconds for the website to display on the screen. If this does not work, they get to move on never to come back. Unless graphics communicate important points about your services or products, then get rid of them.

Use effective page titles

Unless you are trying to compete with the likes of Harry Potter open web pages with headlines which entice visitors to take their time to read. Your marketing material needs to communicate your message. Do not make the people guess what they will be reading as they will not take that time. Say it in the simplest possible language. Look at the website to see if each page has an effective headline.

Do not hide the goodies

What is in for me today has become a popular cliché, but it may not be true. Your web visitors will want to know how they will solve their problems and if you will help them do that. Avoid hiding this stuff where nobody will be able to find them. Highlight the benefits of your services and products offers. Make it easy for them to find the informative articles. Allow the clients to download the case studies on the website. Provide links to the resources and make yourself useful. This way the clients will reward you with the business.…