Website Marketing Archives - Aladdin’s Project

Hiring an SEO agency

04/29/201804/26/2018 Wanda PughSEO agency, SEO services

Hiring a reputable SEO agency is a sure way of increasing your page rankings on Google. As such, you need to be careful when hiring one. This write-up will highlight a few things to bear in mind when searching for SEO agency.

Ask for previous client list

This is among the key things to do when planning to hire an SEO agency. Ideally, the company of choice should provide you with a list of people whom they have worked with. This will help you to gauge their experience level. Besides, they should be comfortable linking you to previous clients. With this, you will get more insights on the range of services provided and their reputation. Thus, do not underestimate the essence of asking for referrals.

Ask them how they intend to help you

Different SEO companies provide distinct services. Other may have a wide range of services while others are specialized in a given area. You need to know how these experts intend to carry out their tasks to help you achieve your goal. In regards to this, they should enlighten you on strategies they plan to employ.

Do they adhere to SEO guidelines?

The SEO agency you intend to work with should be ready to play by the rules. To add on this, the experts should adhere to strict SEO guidelines. Failure to this, you may end up having low google rankings. Worst of it all, Google can de-index your site. That said, you should make an effort to work with a compare that adheres to Google’s SEO guidelines.

How long it will take to deliver results

The ultimate goal of hiring an SEO agency is getting the best google rankings. However, it is almost impossible for an SEO agency to achieve this within a short period. Thus, if the agency of choice promises to deliver excellent results within a short period, it raises concerns about their reputation. When in doubt, always keep looking.

Method of measuring effectiveness of SEO campaign

A good SEO agency ought to measure the effectiveness of strategies employed. Besides this, they should enlighten you on how to gauge the success of the SEO campaign and the source of traffic. If they cannot deliver this, then this is enough reason to continue with your search process.

If you are looking forward to hiring an SEO agency, you should pay close attention to these points. This is the only sure way of getting quality SEO services.…

Website Marketing

Effective Marketing Strategies for Your Brand

04/23/201802/25/2022 Wanda PughBranding, business, Marketing

Marketing is one of the single most important aspects of a business. After all, if no one knows about your brand or what you sell, then you won’t have any potential customers, and if you don’t have customers, then you won’t have income. If you’re wondering what marketing strategies are usually the most effective, then wonder no more. Below are a few marketing strategies that by far have proven amazing results to sales.

Optimize the internet

The internet provides a tremendous amount of platforms for marketing to take place. The first one is social media. Everyone is on social media, and for most people, it is probably what they look at the most during the day. Having your own Facebook, Twitter, and Instagram is a great start. You can do promotional posts on there, and make competitions or announce the release of a new product range. Another is to use search engine optimization. This will work very well if you have your website, which you should. SEO will make sure that the internet recognizes your website, so when people search something related to what you sell, they will see your site on the second or third page of the search engine. This might not seem like a lot, but new websites are usually on the tenth to last page of search engines, and using an SEO service can make in an improvement in your brand’s digital standing.

Create campaigns

You can also create a movement related to your brand, and have people interested in it enough to start buying from your brand. For example, you can make a campaign about natural beauty showing beautiful bare faces if your product is skincare. You can then challenge other people to follow this movement and show their bare face while stating that your product will make your face even more beautiful without makeup. Social media is a great platform for marketing campaigns like this because you can create a hashtag that everyone can click to see what else the campaign is about.

Make collaborations

There are plenty of social media influencers that have thousands of followers. They are usually willing to make sponsored posts on their page as long as they are paid or they gain some kind of benefit from it. You can reach out to them for a sponsored advertisement or you can even create collaborations with them.…

Website Marketing

Steps to Marketing your Website

11/27/201702/25/2022 Joan McGheeclients, products, website

Most people spend months developing their websites, pay a lot of dollars to put it together then sit back in cyberspace without generating new leads, and this is an amazing scenario. If you hire salespersons for your business and they fail to perform then what are you supposed to do? The following tweaks can help you make your website to give more bang for your buck.

Collect contact information

When you meet potential new clients within the first few seconds, they whip their wallets out, hold up their checkbooks and yell about the thing they want to buy. It takes multiple contacts to entice somebody to give you their hard earned money in real life. How can you contact them when you do not even know them? Using the prime cyber real estate to help convince your guests to give their names as well as email addresses willingly. Call the web person and tell them to place sign-up forms on your homepage.

Make the site load faster

If you have a lot of rotating graphics, flashing buttons or worse and still have cool flash intros that guard access to the website. You can get a place for all these stuff in online, but it is never on your website. Most people only wait for some seconds for the website to display on the screen. If this does not work, they get to move on never to come back. Unless graphics communicate important points about your services or products, then get rid of them.

Use effective page titles

Unless you are trying to compete with the likes of Harry Potter open web pages with headlines which entice visitors to take their time to read. Your marketing material needs to communicate your message. Do not make the people guess what they will be reading as they will not take that time. Say it in the simplest possible language. Look at the website to see if each page has an effective headline.

Do not hide the goodies

What is in for me today has become a popular cliché, but it may not be true. Your web visitors will want to know how they will solve their problems and if you will help them do that. Avoid hiding this stuff where nobody will be able to find them. Highlight the benefits of your services and products offers. Make it easy for them to find the informative articles. Allow the clients to download the case studies on the website. Provide links to the resources and make yourself useful. This way the clients will reward you with the business.…