Reasons to Invest in Local SEO
It is evident that SEO touches on every business considering that almost everyone turns to Google when looking for any products. From a marketer’s perspective, it makes a lot of sense to aim to rank highly in search engine results.
Local SEO
For a business targeting a local market, local SEO is the way to go. Local SEO is essentially Google’s way of offering search results based on the client’s geographical area. Thus, for instance, if you have set up a business in a city like Hong Kong, you need to invest in SEO Hong Kong especially if you are targeting the local market. That said, here are some reasons to invest in local SEO.
Most Customers Rely on the Internet
Local SEO can be described as the online version of Yellow Pages. Today, most people turn to Google when looking for local products or services with the word “near me” or their city at the end of their search. A recent study confirms that close to 90% of local users have searched for local businesses online. Thus, investing in local SEO is an excellent way to ensure your business is found.
The Growth of Mobile Search
The fact that most Internet users use their smartphones has resulted in real demand for local SEO. This is attributed to the fact that most Internet users search for products and services only when they need them. For instance, if you need to buy a shoe while in town, a simple online search can lead you to the closest retail outlet.
Cost Effective
Another reason to invest in local SEO is that it is cost-effective. Ideally, instead of targeting a global market, which might be quite competitive, it is particularly easy to rank highly in local results. This implies that you can only spend a fraction of the money you would have spent running a global SEO campaign, and get results. Local SEO is essentially about low costs and high conversion rates.
Irrespective of the business you are running, a top-spot at local search engine results is what operating a successful online business entails. Overlooking local SEO could result in you lagging and struggling to make sales. This means that if you are serious about pulling ahead of the pack, local SEO should play a vital part of your online marketing strategy.
