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Reasons to Invest in Local SEO

Wanda Pugh,

It is evident that SEO touches on every business considering that almost everyone turns to Google when looking for any products. From a marketer’s perspective, it makes a lot of sense to aim to rank highly in search engine results.

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Local SEO

For a business targeting a local market, local SEO is the way to go. Local SEO is essentially Google’s way of offering search results based on the client’s geographical area. Thus, for instance, if you have set up a business in a city like Hong Kong, you need to invest in SEO Hong Kong especially if you are targeting the local market. That said, here are some reasons to invest in local SEO.

Most Customers Rely on the Internet

Local SEO can be described as the online version of Yellow Pages. Today, most people turn to Google when looking for local products or services with the word “near me” or their city at the end of their search. A recent study confirms that close to 90% of local users have searched for local businesses online. Thus, investing in local SEO is an excellent way to ensure your business is found.

The Growth of Mobile Search

The fact that most Internet users use their smartphones has resulted in real demand for local SEO. This is attributed to the fact that most Internet users search for products and services only when they need them. For instance, if you need to buy a shoe while in town, a simple online search can lead you to the closest retail outlet.

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Cost Effective

Another reason to invest in local SEO is that it is cost-effective. Ideally, instead of targeting a global market, which might be quite competitive, it is particularly easy to rank highly in local results. This implies that you can only spend a fraction of the money you would have spent running a global SEO campaign, and get results. Local SEO is essentially about low costs and high conversion rates.

Irrespective of the business you are running, a top-spot at local search engine results is what operating a successful online business entails. Overlooking local SEO could result in you lagging and struggling to make sales. This means that if you are serious about pulling ahead of the pack, local SEO should play a vital part of your online marketing strategy.…

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Hiring an SEO agency

Wanda Pugh,

Hiring a reputable SEO agency is a sure way of increasing your page rankings on Google. As such, you need to be careful when hiring one. This write-up will highlight a few things to bear in mind when searching for SEO agency.

Ask for previous client list

SEO agency

This is among the key things to do when planning to hire an SEO agency. Ideally, the company of choice should provide you with a list of people whom they have worked with. This will help you to gauge their experience level. Besides, they should be comfortable linking you to previous clients. With this, you will get more insights on the range of services provided and their reputation. Thus, do not underestimate the essence of asking for referrals.

Ask them how they intend to help you

Different SEO companies provide distinct services. Other may have a wide range of services while others are specialized in a given area. You need to know how these experts intend to carry out their tasks to help you achieve your goal. In regards to this, they should enlighten you on strategies they plan to employ.

Do they adhere to SEO guidelines?

The SEO agency you intend to work with should be ready to play by the rules. To add on this, the experts should adhere to strict SEO guidelines. Failure to this, you may end up having low google rankings. Worst of it all, Google can de-index your site. That said, you should make an effort to work with a compare that adheres to Google’s SEO guidelines.

How long it will take to deliver results

The ultimate goal of hiring an SEO agency is getting the best google rankings. However, it is almost impossible for an SEO agency to achieve this within a short period. Thus, if the agency of choice promises to deliver excellent results within a short period, it raises concerns about their reputation. When in doubt, always keep looking.

Method of measuring effectiveness of SEO campaign

Google analysisA good SEO agency ought to measure the effectiveness of strategies employed. Besides this, they should enlighten you on how to gauge the success of the SEO campaign and the source of traffic. If they cannot deliver this, then this is enough reason to continue with your search process.

If you are looking forward to hiring an SEO agency, you should pay close attention to these points. This is the only sure way of getting quality SEO services.…

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